This picture is of a Coca Cola advertisement that was made in 1950. As you can see, italics were used in this advertisement for the "The Pause that refreshes." Aldus Manutius, as we learned on Friday during our heated debate, was the inventor of the italics type. I wanted to show how often italics is used. This advertisement shows how women (unfortunately) were portrayed back in 1950's. As you can see, on the bottom the writing starts off with "Housework..." Women did all the housework back in the 1950's. This advertisement was appropriate for that time period because most men worked and the women stayed at home as housewives.
Italics are very important, even today. When words are italicized, it means they are important. We have Manutius to thank for italics!
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