Wednesday, March 24, 2010

After Class, Chapter 14: Pictorial Modernism

Ki gave us a very useful presentation today about pictorial modernism. This was a time where WWI and WWII occurred. Technology was advancing and so was human communication. The theme to this era was to keep it simple. Many designers started to simplify their designs in their posters. Plakatstil was the german technique that took images with complex or deeper meanings and made the message very simple and obvious. So not only were the shapes and design more simple, but the message coming from these designs became more simple as well.

One person that I found very interesting and shocking was Ludwig Hohlwein. When I found out that was Hitler's graphic designer I was shocked because I never knew he had a graphic designer! I just figured it was something Hitler or one of his followers came up with. I am stunned at how talented he was too. He used a wide range of texture and decorative pattern that helped compose his compositions. He also used strong contrasts to get his message across. After WWI, it doesn't surprise me that he received many ad commissions.

Another key concept that was discussed in this chapter was the expansion of art nouveau, art deco. During this time, different graphics, architecture, and product design were booming and becoming more and more popular. A.M. Cassandre made his finest works by combining telegraphic copy, powerful geometric forms and symbolic imagery for railways and steamship lines. Again, all these new graphics being innovated were becoming more and more simple.

One image I found really interesting today was the Dark Knight poster. The design on that poster is so creative and visually appealing. Cubism played a role and you can see that through the composition because all the images were fragmented. It was very nicely done by the graphic designer!

One question that I have, especially after learning that Ludwig Hohlwein was Hitler's graphic designer, is did Hohlwein get in trouble for producing the graphics used for Nazis? I know that in the past, people that were ex-Nazis got sentenced for the crimes they committed, but what about Hohlwein? Did he even commit a crime?

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