In class today, we learned about the "Swiss Style." This movement began in 1918 when the Zurich School of Applied Art opened. The Swiss Style was influenced by Bauhaus, De Stijl and Constructivism. The designers of this style used objective photography to clearly present the message to their audience. Along with objective photography, sans-serif font was very popular and the most popular typeface during this style was Univers.
One question that I have after learning about the Swiss Style is why didn't this specific style not become popular until 1960's and 1970's? What changes were made in the design to make Swiss Style become more popular later?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment