Today in class we learned how important corporate identity is. CBS started it all by designing a logo that everyone knows CBS by. Many other corporations followed their lead and made their own, such as MTV and IBM. Some of the influences of this new corporate identity trend were art deco, hieroglyphs, NY school, consturctivism, and swiss style. With all these new logos and designs made for big companies, it improved visual communication to citizens tremendously. Business cards were also developed to help corporations as well.
One question that I have is I don't really understand what a unigrid is. I understand it unified hundreds of informational folders but what was it?
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